Ricky and Co Opens Its Doors

Demonstrations work better when the business is fake, because nobody is precious about the wording and everyone pays attention to the process.

So we invented Ricky & Co, a legal firm with no clients, no office and no lawyers. Then we built it a presence. AI drafted the structure, the service descriptions, and the client testimonials, which were as glowing as invented testimonials always are.

Then we added the part that makes it feel real. A chatbot on the site that answers questions about the services and handles booking, so a visitor at nine in the evening gets a response instead of a contact form.

The whole thing took an afternoon, and that was the message. Not that anyone should launch a fictional law firm, but that the gap between having an idea for a business and having something a customer can actually interact with has collapsed.

A professional practice, a consultancy, a training business: the shape is the same, and the effort is now measured in hours.

Building your own version, with your own services, is what the AI Innovator Program is for.