Module 2: Websites, Blogs and Landing Pages by Description

Module 2 - Generative AI: Content Creation ran for Group 4 on 22 January 2025, covering websites, blogs and landing pages.

This is usually the session where the mood in the room changes. Module 1 teaches you to get better answers out of an AI, which is useful but still feels like conversation. Module 2 produces a thing that exists at a web address.

For a small business that gap has always been expensive. A website meant a quote, a wait, and a dependency on somebody else every time a price changed. Describing what you want and getting a working page removes the middle of that.

The catch, and we say it in the session, is that the tool will happily build whatever you describe. If you have not decided who the page is for and what you want them to do, you get a handsome page that converts nobody. The technology removed the build cost. It did not remove the thinking.

Which is why this module sits after prompting rather than before it.

Building websites and pages is part of the AI Innovator Program, after the module that teaches you what to put on them.