I'm Ooi, founder and principal consultant of Fletcher Consultancy PLT, a B2B sales training and consulting firm based in Subang Jaya, Malaysia. With over 25 years of experience in industrial sales across sectors like oil & gas, semiconductor, defence, and energy, I design and deliver corporate sales training programs for industrial companies.
In my consulting journey, I discovered Claude, an AI assistant developed by Anthropic, and it became the turning point for how I work. It has helped me build training modules, draft proposals, create post-training reports, design client-facing materials, and even develop interactive coaching tools for my clients. What used to take days now takes hours. AI has essentially given me the capacity of a small team.
I've built several AI-assisted tools for my consulting practice, including a sales KPI tracking dashboard for client sales teams, an app to help clients identify sales leakage and plug revenue gaps, and a pipeline analysis tool to track project conversion rates at each stage. These tools have transformed the way my clients visualise and manage their sales performance.
Looking ahead, I aspire to integrate AI deeper into my sales training and consulting delivery. My goal is to help more companies build systematic, data-driven sales operations - not just train salespeople, but transform how their entire sales function runs. That journey started here, with this program. If you're ready to explore what AI can do for your business, I'd encourage you to check out AICoach.my.