Vibe Check Your Marketing

Ask someone why they chose one supplier over another and the reasons arrive afterwards. What came first was a feeling about which one seemed like the right sort of company.

That feeling is not an accident, and it is not decoration. It is the accumulated effect of your words, your tone and the small choices in how you say things.

Where AI helps is in making the tone consistent rather than accidental. Give it examples of writing that sounds like you and it will keep that register across a landing page, an email and a caption, which is harder than it sounds when three different people are writing them.

It is also useful as a reader. Paste in a draft and ask what impression it gives, whether it sounds warm or corporate, confident or hesitant. The answers are often uncomfortable and usually fair.

What it cannot do is invent the feeling. That comes from how you actually treat people, and no amount of tuning covers a gap between the two.

Finding your voice and keeping it is part of the AI Innovator Program.