A Website in an Afternoon

There was a time when getting online meant learning HTML or paying somebody who had. Neither option suited a person who simply wanted a page describing what they do.

In one session, participants typed a short prompt describing their business and watched Gamma produce a structured page with sections, images and a layout that already looked decent. Then they edited the words, adjusted the design and published. Ten minutes, start to finish.

DeepSeek and similar models handled the writing where people were stuck for words, which is most people, most of the time.

The honest caveat is that the first version is a starting point rather than a finished site. What the tools remove is the blank page and the setup, which is where projects usually die. What they cannot remove is the thinking about who the page is for and what you want them to do next.

For a small business, that changes the maths. A landing page for a new offer stops being a project and becomes an afternoon.

Building pages like these is part of the AI Innovator Program, right after the module on what to put on them.